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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Over-engineered?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - All My Kickstarter dashboards - Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/my-project-dashboard-data-part4</loc>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Classic Funding Curve &amp;amp; Topping £100k. My Kickstarter dashboards - part 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The First “Big One”. My Kickstarter campaign dashboards - part 3 - Make it stand out</image:title>
      <image:caption>Make 100 print on Kickstarter</image:caption>
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      <image:title>Blog - The First “Big One”. My Kickstarter campaign dashboards - part 3 - Make it stand out</image:title>
      <image:caption>One Deck Game Cards on Kickstarter</image:caption>
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    <lastmod>2024-08-05</lastmod>
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      <image:title>Blog - My Kickstarter campaign dashboards - part 2 - Make it stand out</image:title>
      <image:caption>Stickers for your plugs</image:caption>
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      <image:title>Blog - My Kickstarter campaign dashboards - part 2 - Make it stand out</image:title>
      <image:caption>The Sticker Project on Kickstarter</image:caption>
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      <image:title>Blog - My Kickstarter campaign dashboards - part 2 - Make it stand out</image:title>
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      <image:title>Blog - My Kickstarter campaign dashboards - part 2 - Make it stand out</image:title>
      <image:caption>Sticker Project - project dashboard</image:caption>
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      <image:title>Blog - My Kickstarter campaign dashboards - part 2 - Make it stand out</image:title>
      <image:caption>Cocktail Cards - project dashboard</image:caption>
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      <image:title>Blog - One piece of luck. My Kickstarter campaign dashboards - part 1 - Make it stand out</image:title>
      <image:caption>Ockham Razor - project dashboard</image:caption>
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      <image:title>Blog - One piece of luck. My Kickstarter campaign dashboards - part 1 - Make it stand out</image:title>
      <image:caption>Ockham Razor on Kickstarter</image:caption>
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      <image:title>Blog - One piece of luck. My Kickstarter campaign dashboards - part 1 - Make it stand out</image:title>
      <image:caption>Kicktraq data</image:caption>
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    <image:image>
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      <image:title>Blog - One piece of luck. My Kickstarter campaign dashboards - part 1 - Make it stand out</image:title>
      <image:caption>Lucky break</image:caption>
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      <image:title>Blog - Is Kickstarter worth it? After 8 Kickstarter campaigns has Kickstarter delivered? - Make it stand out</image:title>
      <image:caption>Funding breakdown from eight campaigns</image:caption>
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      <image:title>Blog - Is Kickstarter worth it? After 8 Kickstarter campaigns has Kickstarter delivered? - Make it stand out</image:title>
      <image:caption>Overview of my eight campaigns with area relative to funding</image:caption>
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      <image:title>Blog - Is Kickstarter worth it? After 8 Kickstarter campaigns has Kickstarter delivered? - Make it stand out</image:title>
      <image:caption>Overview of my eight campaigns</image:caption>
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      <image:title>Blog - Is Kickstarter worth it? After 8 Kickstarter campaigns has Kickstarter delivered? - Make it stand out</image:title>
      <image:caption>Dashboard data from my eight campaigns</image:caption>
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    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/most-things-are-normal-but-the-edges-get-clicks</loc>
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    <lastmod>2024-07-23</lastmod>
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      <image:title>Blog - Most things are normal. But the edges get the clicks - Make it stand out</image:title>
      <image:caption>Inertial information consumption</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e7deca96-988b-4ed7-bd91-08d2a60f7af9/Most+things+are+normal.png</image:loc>
      <image:title>Blog - Most things are normal. But the edges get the clicks - Make it stand out</image:title>
      <image:caption>Most things are normal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c2f343d7-7494-42f1-8680-52344c407935/Climate+change+graph.png</image:loc>
      <image:title>Blog - Most things are normal. But the edges get the clicks - Make it stand out</image:title>
      <image:caption>Projected global temperature increase over time</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/bullshit-from-chatgpt-adam-savage-favourite-card</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/3bf35fce-02df-4aa8-928b-0be9034c5ff0/yes%2C+the+4+of+clubs.png</image:loc>
      <image:title>Blog - Fascinating bullshit from ChatGPT (unless Adam Savage can prove me wrong) - Make it stand out</image:title>
      <image:caption>Great! A nice clear answer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c358c882-eee7-42c1-88c6-8b0da428e234/The+World%27s+Smallest+Cards+-+Ace+of+Clubs+with+calipers+showing+5mm+size.JPG</image:loc>
      <image:title>Blog - Fascinating bullshit from ChatGPT (unless Adam Savage can prove me wrong) - Make it stand out</image:title>
      <image:caption>The smallest playing cards in the world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/aca62edf-7a6a-4516-bfd5-4c103ce20b3d/yes%2C+I%27m+sure.png</image:loc>
      <image:title>Blog - Fascinating bullshit from ChatGPT (unless Adam Savage can prove me wrong) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/d58ee237-2c32-4356-92a8-17b90ea8518d/more+bullshit.png</image:loc>
      <image:title>Blog - Fascinating bullshit from ChatGPT (unless Adam Savage can prove me wrong) - Make it stand out</image:title>
      <image:caption>More made up BS</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/brexit-for-a-small-uk-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/f09e9011-05bd-4000-a239-d19725693dc2/Mollweide_projection_SW-with+lines.png</image:loc>
      <image:title>Blog - Why Brexit is still hurting my business every day - Make it stand out</image:title>
      <image:caption>Big world</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/thoughts-on-being-a-world-record-holder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e0aafa98-df43-4825-b23b-2f3c008672e8/_The+World%27s+Smallest+Cards+-+cover+image++%28780x497%29.JPG</image:loc>
      <image:title>Blog - Thoughts on being a world record holder - Make it stand out</image:title>
      <image:caption>I made the smallest playing cards in the world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/00850565-bd19-453c-aec5-bff93f8778d9/Guinness+Book+of+Records+1988.JPG</image:loc>
      <image:title>Blog - Thoughts on being a world record holder - Make it stand out</image:title>
      <image:caption>One of the very first books I remember</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/analysing-kickstarter-backers-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/1d0795c8-d653-430a-a034-3d9c46eaa169/Mini+OD+backers+by+state.png</image:loc>
      <image:title>Blog - Do repeat backers back early? - Make it stand out</image:title>
      <image:caption>Mini One Deck - backers by state</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ebebfe2b-da30-4b56-aa89-a1fc50c6f60a/Mini+OD+backers+by+state+-+per+head.png</image:loc>
      <image:title>Blog - Do repeat backers back early? - Make it stand out</image:title>
      <image:caption>Mini One Deck - backers per 100,000 by state</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/00bc257c-4253-4a33-b2b6-8de220a94e10/Repeat+backers+by+backer+number.png</image:loc>
      <image:title>Blog - Do repeat backers back early? - Make it stand out</image:title>
      <image:caption>Repeat backers by backer number</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/analysing-repeat-kickstarter-backers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/55fcb0e3-16f3-4323-8825-f51e1def83e9/All+backer+countries+-+bar+chart.png</image:loc>
      <image:title>Blog - After 8 Kickstarter campaigns, is it the same people coming back each time? - Make it stand out</image:title>
      <image:caption>6,000 pledges by country (bar chart)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/82a5d89e-5f34-4f49-98ef-ddfceb795174/All+backer+countries+-+pie+chart.png</image:loc>
      <image:title>Blog - After 8 Kickstarter campaigns, is it the same people coming back each time? - Make it stand out</image:title>
      <image:caption>6,000 pledges by country (pie chart)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/63a5545c-3c48-453d-8806-a92e145f87e9/Size+spec.png</image:loc>
      <image:title>Blog - After 8 Kickstarter campaigns, is it the same people coming back each time? - Make it stand out</image:title>
      <image:caption>Showing imperial and metric dimensions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/chatgpt-survey-response-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/7fae4af4-fcf3-4d0d-ab6f-66de48a7d1fd/concatonating+separated+responses.png</image:loc>
      <image:title>Blog - Using ChatGPT for analysis of product feedback (and a warning) - Make it stand out</image:title>
      <image:caption>Combining using the CONCATONATE function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/f60d3665-baba-4595-9c6e-01d1f56c0bef/separating+responses.png</image:loc>
      <image:title>Blog - Using ChatGPT for analysis of product feedback (and a warning) - Make it stand out</image:title>
      <image:caption>Adding XML tags</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/what-have-i-been-talking-about-3-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/what-have-i-been-talking-about-2-what-is-kickstarter</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/what-have-i-been-talking-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/70f34f82-d248-41a1-a93c-da45d0a7287c/Coat+Hingers.png</image:loc>
      <image:title>Blog - What have I been talking about for the last year? (Part 1) - Make it stand out</image:title>
      <image:caption>A new take on coat hangers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ac6c778b-9564-4e6e-b671-f8c4572749fc/Create+a+new+project.gif</image:loc>
      <image:title>Blog - What have I been talking about for the last year? (Part 1) - Make it stand out</image:title>
      <image:caption>Start right now</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e255bda8-84ba-4a48-b9b1-87af45383cc6/Featured+products+online.png</image:loc>
      <image:title>Blog - What have I been talking about for the last year? (Part 1) - Make it stand out</image:title>
      <image:caption>Some things I’ve made</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/kickstarter-case-study-part-7-fulfilment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/bce15760-fc4a-4d3c-a7b0-a63fe337239b/Backer+Report+GWR+-+redacted.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 7: fulfilment &amp;amp; shipping - Make it stand out</image:title>
      <image:caption>Kickstarter backer report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/646e0010-05f7-4164-ac11-660eb5e38028/Kickstarter+set+up+shipping+UI.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 7: fulfilment &amp;amp; shipping - Make it stand out</image:title>
      <image:caption>Setting up shipping in Kickstarter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/1cb13454-2cf4-42cf-8675-ec970e914480/Happy+backers.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 7: fulfilment &amp;amp; shipping - Make it stand out</image:title>
      <image:caption>The ultimate goal - happy backers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/80866a97-73a5-4193-815e-3514f2a3f5de/Shipping+backer+options.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 7: fulfilment &amp;amp; shipping - Make it stand out</image:title>
      <image:caption>Shipping options for backers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/5077a133-0cc5-4f47-a736-9ef1535e11e2/OneDeckMini+shipping+countries.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 7: fulfilment &amp;amp; shipping - Make it stand out</image:title>
      <image:caption>Backers by geography for one of my Kickstarter campaigns Another thing you might have to consider is how easy it is to offer shipping to multiple countries based on your specific product. For example, products containing batteries or liquids might be more complicated to ship to some countries. Also if you have a particularly bulky product you need to be extra careful to get your estimated costs right. Taxes and duties also need to be considered. Sadly I’ve had plenty of disappointed European backers facing surprise charges since Brexit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/the-most-common-word-in-product-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ebeb0600-fec2-41b0-a9b3-b5f4b5b4ffb4/DSCF6531.JPG</image:loc>
      <image:title>Blog - The genius design choice that reproduces a brand name three trillion times for free - Make it stand out</image:title>
      <image:caption>Internal details of a LEGO brick</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c9baceff-f2d2-4c75-839a-e986bb074ae6/unit+cost+vs+volume.png</image:loc>
      <image:title>Blog - The genius design choice that reproduces a brand name three trillion times for free - Make it stand out</image:title>
      <image:caption>Simplified unit cost vs number of parts made</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c4863d8d-b94f-49bb-b45c-3eca9e5adf2a/DSCF6526.JPG</image:loc>
      <image:title>Blog - The genius design choice that reproduces a brand name three trillion times for free - Make it stand out</image:title>
      <image:caption>4 x 2 LEGO brick</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/09d4a753-4d48-47ff-af38-1d8f67750b7d/Lego+bricks+in+the+mould.png</image:loc>
      <image:title>Blog - The genius design choice that reproduces a brand name three trillion times for free - Make it stand out</image:title>
      <image:caption>Bricks in the mould. [Image: LEGO]</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/how-to-break-a-world-record</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c5153305-94dc-40a6-8890-3e10f0cf742a/The+World%27s+Smallest+Cards+-+royal+flush+held+in+hand+%28well%2C+two+fingers+more+accurately%29.JPG</image:loc>
      <image:title>Blog - How to break a world record - Make it stand out</image:title>
      <image:caption>The smallest playing cards in the world?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/27a5f6a8-dca1-4a68-aa94-b1c66967f096/The+World%27s+Smallest+Cards+-+Ace+of+Clubs+with+calipers+showing+5mm+size.JPG</image:loc>
      <image:title>Blog - How to break a world record - Make it stand out</image:title>
      <image:caption>Measuring, measuring, measuring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/4572a209-eb25-4035-818d-d53028ad248f/GWR+evidence+guides+-+cover+pages.png</image:loc>
      <image:title>Blog - How to break a world record - Make it stand out</image:title>
      <image:caption>Guidelines for evidence</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/how-to-make-anything-a-deck-of-cards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/0cda77d4-2c4c-4954-82a0-c6d52a1b6040/DSCF6491.JPG</image:loc>
      <image:title>Blog - How to make anything. Part 2 - a deck of playing cards - Make it stand out</image:title>
      <image:caption>Prototype box made from a photo print (foreground) and the final production box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/fb75c729-5db8-458e-8820-e7f1bad9a270/Various+card+prototypes.JPG</image:loc>
      <image:title>Blog - How to make anything. Part 2 - a deck of playing cards - Make it stand out</image:title>
      <image:caption>Various levels of playing card prototypes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/545f303a-14fb-4169-ac92-0e33a7f60f80/unit+cost+vs+order+quantitiy.png</image:loc>
      <image:title>Blog - How to make anything. Part 2 - a deck of playing cards - Make it stand out</image:title>
      <image:caption>Unit cost vs order quantity for a printed product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c6d4b1bb-f312-41f6-993f-ad3cfd2e0959/RWP-cartesian-cards-15-05-23-898.jpg</image:loc>
      <image:title>Blog - How to make anything. Part 2 - a deck of playing cards - Make it stand out</image:title>
      <image:caption>Some of my Cartesian Cards playing cards</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/perfect-design-fender-telecaster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e07770f2-3f4f-40fb-8767-1d65492e9bc3/Vintage-Bench-Test-June-2018-1-696x465.jpg</image:loc>
      <image:title>Blog - Is this the most perfectly designed product ever? - Make it stand out</image:title>
      <image:caption>Fender Telecaster¹ 1950</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/da5cffdf-29cd-40eb-8614-ee01a47cf84b/Vauxhall+now+and+then.png</image:loc>
      <image:title>Blog - Is this the most perfectly designed product ever? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/a3be04fe-4b0c-43cc-b556-9e4da7ff1d95/New+one+on+Fender.com.jpg</image:loc>
      <image:title>Blog - Is this the most perfectly designed product ever? - Make it stand out</image:title>
      <image:caption>Fender Telecaster 2024 (fender.com)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/91b45206-5a85-491a-a8d2-225fbb96c3a6/Music+now+and+then.png</image:loc>
      <image:title>Blog - Is this the most perfectly designed product ever? - Make it stand out</image:title>
      <image:caption>Images: eBay &amp; Apple</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/kickstarter-dashboard-behind-the-scenes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/da4c5983-57e7-42b6-81e5-f0dae9bc3506/fullpage+dashboard+-kickstarter-projects-robhallifax-mini-one-deck+-+low+res+cropped+wide.png</image:loc>
      <image:title>Blog - Kickstarter dashboard - behind the scenes data from a £100k project - Make it stand out</image:title>
      <image:caption>The full project dashboard page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/227c9d4b-7ff6-4509-befe-df143f2b5499/Reward+popularity.png</image:loc>
      <image:title>Blog - Kickstarter dashboard - behind the scenes data from a £100k project - Make it stand out</image:title>
      <image:caption>Dashboard - reward popularity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/1269017b-7576-4880-8f66-57f7b1caef34/Referrers.png</image:loc>
      <image:title>Blog - Kickstarter dashboard - behind the scenes data from a £100k project - Make it stand out</image:title>
      <image:caption>Dashboard - referrers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/0601d142-dbf4-4cd5-a4dd-81fa1eedcd8c/Project+followers+and+video+plays.png</image:loc>
      <image:title>Blog - Kickstarter dashboard - behind the scenes data from a £100k project - Make it stand out</image:title>
      <image:caption>Dashboard - project followers &amp; project video plays</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/66e5ac5b-a524-472d-ae6f-1b4f74b32039/Funding+summary.png</image:loc>
      <image:title>Blog - Kickstarter dashboard - behind the scenes data from a £100k project - Make it stand out</image:title>
      <image:caption>Dashboard - funding summary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/5bbde956-3e34-43a1-bdd2-a07b0eb1da53/Activity.png</image:loc>
      <image:title>Blog - Kickstarter dashboard - behind the scenes data from a £100k project - Make it stand out</image:title>
      <image:caption>Dashboard - activity</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/more-constructive-discontent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/bb203fe4-9e18-41bb-b47f-c2a4dc2b4ef4/DSCF1570+-+wide.JPG</image:loc>
      <image:title>Blog - More constructive discontent - the birth and evolution of an idea - Make it stand out</image:title>
      <image:caption>Disassembled Gillette Fusion razor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/6e791bbb-b986-4095-a665-73442247e001/RazorFlatOriginal.jpg</image:loc>
      <image:title>Blog - More constructive discontent - the birth and evolution of an idea - Make it stand out</image:title>
      <image:caption>Slightly refined Ockham Razor prototype v0.2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8e218896-4de8-4e2d-9c5d-345b8ce79227/DSCF0521+-+Cropped.JPG</image:loc>
      <image:title>Blog - More constructive discontent - the birth and evolution of an idea - Make it stand out</image:title>
      <image:caption>Ockham Razor prototype v0.1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/40747c20-55c1-4a98-953b-6299a565914b/Reviews+on+homepage.png</image:loc>
      <image:title>Blog - More constructive discontent - the birth and evolution of an idea - Make it stand out</image:title>
      <image:caption>Happy customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e76e1deb-5eea-411d-b22b-ed2a963dbf09/ockham-razor-company-06-09-18-6-lowres_cropped+wide.jpg</image:loc>
      <image:title>Blog - More constructive discontent - the birth and evolution of an idea - Make it stand out</image:title>
      <image:caption>The Ockham Razor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/28c9fed6-4845-4bcb-8175-0b627a4e6d35/DSCF1468+-+Cropped.JPG</image:loc>
      <image:title>Blog - More constructive discontent - the birth and evolution of an idea - Make it stand out</image:title>
      <image:caption>First 3D printed Ockham Razor prototype</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/why-are-some-products-crap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/08db7709-c212-4805-a9b5-c921dcbc038b/Parasound+Halo+CD1+and+Cyrus+CD+i+.jpg</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>Parasound Halo CD1 &amp; Cyrus CDi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8752ef34-1f60-4378-a0da-452d45319d69/krell-connect.jpg</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>Krell Connect</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/26c2c5fd-5270-4808-9479-b4bf91106646/concept-wx-1.png</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>DeWitt WX-1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/d97d7d01-05b6-4c23-ae31-d748a6299aa0/WilkinsonSwordRoyaleRazorCropped+copy.jpg</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>Wilkinson Sword Royale by Kenneth Grange, 1979</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/71033468-e45b-45ea-9f56-b11868fdc0b4/Gillette+Fusion+Power+Gamer+Razor.png</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>Gillette Fusion Power Gamer (that really is what it’s called)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8ad342e4-e5c0-4f5c-9156-982e4f501af4/Yamaha.jpg</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>Yamaha A-S2000</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/f0523cd2-fac3-4138-aaaf-9baae9afa5ee/Harrods+most+expensive.png</image:loc>
      <image:title>Blog - Why are some products just crap? A rant. - Make it stand out</image:title>
      <image:caption>The most expensive watches at Harrods</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/dhruv-kumar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/401eac18-b15d-434e-9743-2d69892e391c/Dhruv%27s+campaign+-+with+Dhruv.png</image:loc>
      <image:title>Blog - Kickstarter - How to turn failure into success - Make it stand out</image:title>
      <image:caption>Dhruv Kumar and his relaunched Livegrid Kickstarter campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/f01bc4c2-5b75-44c5-abfe-efa8ac320495/wall_zoom_withplants_Rob%27s+crop.jpg</image:loc>
      <image:title>Blog - Kickstarter - How to turn failure into success - Make it stand out</image:title>
      <image:caption>Livegrid: Tamagotchi Inspired Digital Aquarium</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/76360bcd-ea6e-427b-b66f-30b6c7e757a7/Dhruv%27s+campaign.png</image:loc>
      <image:title>Blog - Kickstarter - How to turn failure into success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/what-does-it-take-to-run-a-kickstarter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ef51e774-8284-4b52-a5dd-462837583adb/All+the+tasks.png</image:loc>
      <image:title>Blog - What does it take to run a Kickstarter project? - Make it stand out</image:title>
      <image:caption>Kickstarter to-do list</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/record-attempt-kickstarter-part-6-final-production-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/91e99bd4-68db-4c1f-b582-a249525e2190/MODS+red+-+Cropped.jpg</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 6: Final design for production - Make it stand out</image:title>
      <image:caption>Idea &gt; PDFs &gt; half a ton of playing cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/4469f388-ef20-4c9d-91f9-acc00697b9bc/TinwareDirect-IMAGE-7933-Web.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 6: Final design for production - Make it stand out</image:title>
      <image:caption>Tiny tin boxes from Tinware Direct in the UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/9e53ed80-f266-4736-a700-8b3b15e16c25/Face+cards+in+affinity.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 6: Final design for production - Make it stand out</image:title>
      <image:caption>My designs for the court cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/a1b830a3-bb13-4e7b-9094-4a423d59f933/DSCF6070.JPG</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 6: Final design for production - Make it stand out</image:title>
      <image:caption>A box this size would be crazy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/133d64ba-fc6a-474b-842f-f3a884a01ccd/Final+designs+showing+laser+alignment+marks.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 6: Final design for production - Make it stand out</image:title>
      <image:caption>Final designs showing laser alignment marks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/record-attempt-kickstarter-part-5-successful-funding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b4f7a438-e3c0-4ed2-920d-76fd1175bc32/Previous+projects+funding+progress+graphs.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 5: What happens when you hit your target - Make it stand out</image:title>
      <image:caption>My previous four playing card Kickstarter projects</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/6158b80e-762b-44c9-bf97-8807efefc9f5/Odd+funding+progress+graph.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 5: What happens when you hit your target - Make it stand out</image:title>
      <image:caption>My unusual funding progress graph</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/297747e8-f712-4385-8307-feb7eaf78169/Final+funding+on+dashboard.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 5: What happens when you hit your target - Make it stand out</image:title>
      <image:caption>Final funding summary</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/record-attempt-kickstarter-part-4-make-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/024c9788-9a4a-41e5-8f3a-c29ce961deeb/Custom+Q+cropped.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 4: How to actually make the thing - Make it stand out</image:title>
      <image:caption>Custom tiny Q</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/6263a197-1809-42df-8180-681de743259c/KS-4+days+to+go.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 4: How to actually make the thing - Make it stand out</image:title>
      <image:caption>Four days to go</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8afbd6d1-ed3f-4d43-8352-4a802420ab36/FactoryStaff.JPG</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 4: How to actually make the thing - Make it stand out</image:title>
      <image:caption>Jones and Wilkinson back in 2009</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/record-attempt-kickstarter-part-3-launch-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/9e838f12-57b0-4cb8-9c9a-5c169aeb3bc6/DSCF6082_cropped.JPG</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 3: Launch - Make it stand out</image:title>
      <image:caption>The Smallest Deck of Playing Cards in the World - prototypes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/a2936211-1567-449d-b223-7dde038f1ac6/collage+showing+BTS.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 3: Launch - Make it stand out</image:title>
      <image:caption>Showing potential backers behind the scenes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/record-attempt-kickstarter-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/cd75b640-a516-4c1b-959b-4297e8e4c4d5/Project+in+review.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 2: Pre-launch - Make it stand out</image:title>
      <image:caption>Awaiting project review before I can launch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/49d7af12-7828-4d4e-9a6a-3adf2acc43f7/DSCF6066.JPG</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 2: Pre-launch - Make it stand out</image:title>
      <image:caption>Cutting prototypes by hand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ddd7f7db-ff4b-413e-9fe5-ee0b8b4075c7/DSCF6082_cropped.JPG</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 2: Pre-launch - Make it stand out</image:title>
      <image:caption>Smallest deck of playing cards in the world - prototypes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/record-attempt-kickstarter-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/0ea0a7b6-5ae4-4a20-860b-37ae8ccd53f6/frickin+lasers.png</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 1: the beginning (&amp;amp; frickin’ lasers) - Make it stand out</image:title>
      <image:caption>Frickin' lasers [Photograph: /Wikimedia commons Photograph: Wikimedia commons]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/cfc31dd0-9700-41e3-9d1e-4ef6999760a1/PXL_20240117_154102849.jpg</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 1: the beginning (&amp;amp; frickin’ lasers) - Make it stand out</image:title>
      <image:caption>Seeing how my first prototypes look in photos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b5b36ec1-3023-47ca-bf87-98acbde6ba2d/My+prototypes+0.2.jpg</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 1: the beginning (&amp;amp; frickin’ lasers) - Make it stand out</image:title>
      <image:caption>How small is small?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/128a9961-d803-4d93-8a76-294b54b2086b/PXL_20240118_123348105.jpg</image:loc>
      <image:title>Blog - Kickstarter live case study. Step 1: the beginning (&amp;amp; frickin’ lasers) - Make it stand out</image:title>
      <image:caption>This is only 13 cards. Too tall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/can-i-break-a-world-record</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ef402c69-091a-4b92-871a-609c8379a507/PXL_20240112_140902654_cropped+more.jpg</image:loc>
      <image:title>Blog - Can I break a world record? - Make it stand out</image:title>
      <image:caption>Record-breaking? And here’s one I made earlier. Largest duct tape artwork (2000 cm², Rob Hallifax, 2020)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/0e3eaedd-d808-4175-8bd5-d390cd4a65b6/Record+search.png</image:loc>
      <image:title>Blog - Can I break a world record? - Make it stand out</image:title>
      <image:caption>Searching the database</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/efb1ecd8-416c-4863-b75f-e9fa9839dee3/Longest+line+of+stamps.png</image:loc>
      <image:title>Blog - Can I break a world record? - Make it stand out</image:title>
      <image:caption>A record waiting to be set</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/c391603d-421b-4a9a-b9d7-690054153a82/MVIMG_20191229_131109+-+wide+cropped.jpg</image:loc>
      <image:title>Blog - Can I break a world record? - Make it stand out</image:title>
      <image:caption>Record-breaking?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/time-to-stop-selling-on-amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/1a3125a2-83fc-4b1e-88d0-4439f970ab7b/Seller+Central+homepage.png</image:loc>
      <image:title>Blog - Time for me to stop selling on Amazon - Make it stand out</image:title>
      <image:caption>Amazon Seller Central</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8a032657-e179-43d7-9cad-eba4ab981104/made+up+brands+shoe+laces.png</image:loc>
      <image:title>Blog - Time for me to stop selling on Amazon - Make it stand out</image:title>
      <image:caption>Spammy brands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/d0b8e726-4594-43c7-8139-d2c33f1bbc5b/Bootlace+size-highlighted.png</image:loc>
      <image:title>Blog - Time for me to stop selling on Amazon - Make it stand out</image:title>
      <image:caption>Ridiculous product data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/bfb6b134-60a8-4a2c-a403-65dd2440e6aa/Spammy+brands+don%27t+even+bother+using+letters+any+more.png</image:loc>
      <image:title>Blog - Time for me to stop selling on Amazon - Make it stand out</image:title>
      <image:caption>æ— å“ç‰Œ</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/work-life-balance-namib</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/0a11351c-775b-4719-bddb-27b2f21041a6/Namib+cam.png</image:loc>
      <image:title>Blog - Work-life balance (Namib Desert) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/chatgpt-certainly-wrong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/df3f22f4-477f-400b-be3c-6694dba53d1e/2+Are+you+sure.png</image:loc>
      <image:title>Blog - ChatGPT - absolutely certain and absolutely wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/1b4fa8df-b06d-4ae5-a254-030687250e2a/3.png</image:loc>
      <image:title>Blog - ChatGPT - absolutely certain and absolutely wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ca8ebe22-f13d-4d36-89dc-b9c92d50aae0/4.png</image:loc>
      <image:title>Blog - ChatGPT - absolutely certain and absolutely wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/5edfa598-2878-4a44-8ac7-f8f75699d99c/5.png</image:loc>
      <image:title>Blog - ChatGPT - absolutely certain and absolutely wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/13de3a94-7cb5-4f00-b1d0-f441eeecb811/1+Initial+Question.png</image:loc>
      <image:title>Blog - ChatGPT - absolutely certain and absolutely wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/lies-damn-lies-and-statistics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/37db8d93-99f1-4d5c-b4aa-9ea83b9ffabc/Mini+One+Deck+KS+funding+summary.png</image:loc>
      <image:title>Blog - Lies, damn lies, and Kickstarter statistics - Make it stand out</image:title>
      <image:caption>Over 2,000% funded</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/03f71cde-7aa3-4c07-957a-4bd3e089c772/Beware+of+bad+stats.png</image:loc>
      <image:title>Blog - Lies, damn lies, and Kickstarter statistics - Make it stand out</image:title>
      <image:caption>4,800% increase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/constructive-discontent-coat-hingers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/82453e85-9cf3-4a36-8c64-fee7e7836583/Coat+Hingers+-+project+thumbnail.png</image:loc>
      <image:title>Blog - Constructive discontent. Where do ideas come from? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/how-to-make-a-razor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b0ded3d3-fa2a-4dc9-b62d-2da6aaa3b76b/Rob+Hallifax+IoT.London+presentation+30+Nov+2023.png</image:loc>
      <image:title>Blog - How did I know how to make a razor? (Market Pull vs Technology Push) - Make it stand out</image:title>
      <image:caption>My first Kickstarter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e8071b4d-2733-418f-aa14-afd7fdea844f/IoT+London+title.png</image:loc>
      <image:title>Blog - How did I know how to make a razor? (Market Pull vs Technology Push) - Make it stand out</image:title>
      <image:caption>A big subject for a 15-minute talk?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ae1c873b-95d8-406a-af5f-dcfb58c27bb4/Juicero.png</image:loc>
      <image:title>Blog - How did I know how to make a razor? (Market Pull vs Technology Push) - Make it stand out</image:title>
      <image:caption>Juicero - smart juicer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/how-to-make-anything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b0216730-c8c8-4714-a825-cb7e02c9a29a/How+to+make+anything.png</image:loc>
      <image:title>Blog - How to make anything. Part 1 - Make it stand out</image:title>
      <image:caption>Four stages of the process - convergent &amp; divergent thinking</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/rogers-five-factors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ac591fbf-d8b4-45f2-b720-e7fc8b377aae/DvorakKeyboard.png</image:loc>
      <image:title>Blog - Why people might not want your product (even if it saves thousands of lives) - Make it stand out</image:title>
      <image:caption>Dvorak keyboard layout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/fdbcdf7f-f8fc-43fd-bc87-fea41006f16a/Adoption+graph.png</image:loc>
      <image:title>Blog - Why people might not want your product (even if it saves thousands of lives) - Make it stand out</image:title>
      <image:caption>Adoption curve</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/56345738-b91a-416f-9695-4514c8aee36a/dos_windows.png</image:loc>
      <image:title>Blog - Why people might not want your product (even if it saves thousands of lives) - Make it stand out</image:title>
      <image:caption>Introducing a graphical user interface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/ad9e69bf-505e-4cd4-9212-14fd0d306c08/remote.jpg</image:loc>
      <image:title>Blog - Why people might not want your product (even if it saves thousands of lives) - Make it stand out</image:title>
      <image:caption>Relatively advantageous, or overly complex</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/59eac7ac-6c86-40a3-ad75-6cce3203c172/Reddragonship.jpg</image:loc>
      <image:title>Blog - Why people might not want your product (even if it saves thousands of lives) - Make it stand out</image:title>
      <image:caption>Lancaster's ship, Red Dragon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/ideas-are-cheap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/95548e22-7228-4276-b6b6-99bf04cfee10/Ockham+prototype+evolution.png</image:loc>
      <image:title>Blog - Ideas are cheap. It’s what you do with them that counts - Make it stand out</image:title>
      <image:caption>Early evolution of an idea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/2b88ec00-4537-44a5-9c88-9816be4177b3/ockham-razor-RW-8.jpg</image:loc>
      <image:title>Blog - Ideas are cheap. It’s what you do with them that counts - Make it stand out</image:title>
      <image:caption>High res 3D-printed prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/acab6a2d-ecaa-46db-b235-7509dde3d807/DSCF3893_cleaned.jpg</image:loc>
      <image:title>Blog - Ideas are cheap. It’s what you do with them that counts - Make it stand out</image:title>
      <image:caption>The end goal - from an idea to products in production</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/dont-dropship-kickstart-instead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/a9772fa5-d50b-4e73-a162-b4bdc28d0e69/electrowirecharger.myshopify+-+redacted.png</image:loc>
      <image:title>Blog - Don’t dropship with Shopify. Create a Kickstarter campaign instead. - Make it stand out</image:title>
      <image:caption>A single-product dropshipping online store</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/11a5bef6-281c-4fcc-9737-1dc8e0d70c57/long+shipping+and+half-arsed+efforts.png</image:loc>
      <image:title>Blog - Don’t dropship with Shopify. Create a Kickstarter campaign instead. - Make it stand out</image:title>
      <image:caption>Lacking depth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/cf961634-d4e5-443a-8804-ef26e25d9a9b/Plenty+of+the+same+crap+on+Amazon.png</image:loc>
      <image:title>Blog - Don’t dropship with Shopify. Create a Kickstarter campaign instead. - Make it stand out</image:title>
      <image:caption>Plenty of the same crap on Amazon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e931659e-ca82-4e36-b728-a9a6fe4de2e9/YouTubers.png</image:loc>
      <image:title>Blog - Don’t dropship with Shopify. Create a Kickstarter campaign instead. - Make it stand out</image:title>
      <image:caption>Big promises on YouTube</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/11633ddd-f36e-47a3-b93b-5b00c74b7e39/Reddit+-+traffic+but+no+sales+-+redacted.png</image:loc>
      <image:title>Blog - Don’t dropship with Shopify. Create a Kickstarter campaign instead. - Make it stand out</image:title>
      <image:caption>Not selling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/514f394c-2f4c-4966-8281-c6983f24dcde/more+fake+reviews+-+quick+delivery.png</image:loc>
      <image:title>Blog - Don’t dropship with Shopify. Create a Kickstarter campaign instead. - Make it stand out</image:title>
      <image:caption>Fake reviews</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/raising-100k-how-it-went-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b94a67bf-26a2-45fa-979e-a7aa46f540f7/ReachoutList%28139lines%29+-+forblog.png</image:loc>
      <image:title>Blog - I raised over £100k on Kickstarter. Here’s how it went - Part 2 - Make it stand out</image:title>
      <image:caption>Not pretty - one of my early marketing lists</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/988872f6-6830-44fe-9e7d-976daecd0fb1/One+Decks+on+Kickstarter.png</image:loc>
      <image:title>Blog - I raised over £100k on Kickstarter. Here’s how it went - Part 2 - Make it stand out</image:title>
      <image:caption>Original One Deck cards &amp; the follow-up Mini One Deck</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/9709e7d5-d652-4bb5-becf-f32791b05d1a/My+projects+over+time.png</image:loc>
      <image:title>Blog - I raised over £100k on Kickstarter. Here’s how it went - Part 2 - Make it stand out</image:title>
      <image:caption>My Kickstarter campaigns (excluding a mini one which was part of Kickstarter’s Make 100 campaigns)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/be28f85c-8c4a-4752-a11b-425b8ce4eb6a/My+projects+over+time+-+One+Decks+highlighted.png</image:loc>
      <image:title>Blog - I raised over £100k on Kickstarter. Here’s how it went - Part 2 - Make it stand out</image:title>
      <image:caption>My two most successful campaign - One Deck V1.0 and V2.0</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/raising-100k-how-it-went-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/5a369333-190d-4a1b-8536-0da3bf077f8d/13th+most+backed+project+live+on+all+of+Kickstarter+-+out+of+3%2C453.png</image:loc>
      <image:title>Blog - I raised over £100k on Kickstarter. Here’s how it went - Part 1 - Make it stand out</image:title>
      <image:caption>13th out of 3,453 - top 0.4%</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/d7282ee8-4a25-48cc-ae37-cabf8e51fc7f/Final+Dashboard+headline+charts.png</image:loc>
      <image:title>Blog - I raised over £100k on Kickstarter. Here’s how it went - Part 1 - Make it stand out</image:title>
      <image:caption>Final funding summary</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/kickstarter-press-kit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/894c6626-7f43-4bc6-aed1-f17b7980c22f/Press+kit+example+links.png</image:loc>
      <image:title>Blog - What to put in your Kickstarter Press Kit - Make it stand out</image:title>
      <image:caption>Press links on various Kickstarter campaign pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/f6f43236-c7cb-4d92-8867-af054e6f2e35/Tidbyt+press+assets.png</image:loc>
      <image:title>Blog - What to put in your Kickstarter Press Kit - Make it stand out</image:title>
      <image:caption>Press kit as a slide presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/2cf9fa21-e3a9-4629-b875-800cb6d0cdb6/OneDeckMini_press+files.png</image:loc>
      <image:title>Blog - What to put in your Kickstarter Press Kit - Make it stand out</image:title>
      <image:caption>Offering different file size options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/33ca38fe-89a1-4d14-8681-d518bf833edd/InvenTABLE+press+assets.png</image:loc>
      <image:title>Blog - What to put in your Kickstarter Press Kit - Make it stand out</image:title>
      <image:caption>Sharing press assets via Google Drive</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/lets-talk-about-spam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b0ab1e4b-6bd3-4f85-b2ff-73db96ae9e0f/Gmail.png</image:loc>
      <image:title>Blog - Let’s talk about spam - Make it stand out</image:title>
      <image:caption>Half-arsed email address</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8fbdea52-ce81-469d-9edb-a305081d3676/ProduxHub+generic.png</image:loc>
      <image:title>Blog - Let’s talk about spam - Make it stand out</image:title>
      <image:caption>Font-tastic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/e2400e9c-b01b-470d-84aa-6c2ffbc0a7d7/Lazy+Marketing+Team.png</image:loc>
      <image:title>Blog - Let’s talk about spam - Make it stand out</image:title>
      <image:caption>Half-arsed pitch via a Kickstarter message</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/kickstarter-collaborators-and-permissions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/4c65bffb-3170-4dae-bacd-73f2ffb877ee/Everyone+can+see+your+dashboard+-+some+pixelised.png</image:loc>
      <image:title>Blog - Kickstarter - collaborators &amp;amp; permissions (boring but important) - Make it stand out</image:title>
      <image:caption>All collaborators can see your project dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/69cefc49-b4a9-4fd0-95ac-e77d507de3f8/Two+levels+of+backer+access+.png</image:loc>
      <image:title>Blog - Kickstarter - collaborators &amp;amp; permissions (boring but important) - Make it stand out</image:title>
      <image:caption>Two levels of Backer info access</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/06c6fa01-16a1-4c9f-95eb-099346b0f134/Edit+project+page.png</image:loc>
      <image:title>Blog - Kickstarter - collaborators &amp;amp; permissions (boring but important) - Make it stand out</image:title>
      <image:caption>Not quite "god mode"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/fc97d8eb-e823-4d42-8f56-a4f90f6e9721/Project+collaborators+page.png</image:loc>
      <image:title>Blog - Kickstarter - collaborators &amp;amp; permissions (boring but important) - Make it stand out</image:title>
      <image:caption>Project collaborators on Kickstarter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/8d78055a-f7dc-4325-8d74-053c43656da9/Collaborator+permissions+are+horrendous.png</image:loc>
      <image:title>Blog - Kickstarter - collaborators &amp;amp; permissions (boring but important) - Make it stand out</image:title>
      <image:caption>Collaborator permissions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/4530bf74-5fe9-4db1-b271-22d189d8f0d6/Lots+of+collaborators+who+can+all+see+each+other%27s+data.png</image:loc>
      <image:title>Blog - Kickstarter - collaborators &amp;amp; permissions (boring but important) - Make it stand out</image:title>
      <image:caption>Multiple project collaborators</image:caption>
    </image:image>
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  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/why-you-must-start-strong</loc>
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    <lastmod>2024-07-23</lastmod>
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      <image:title>Blog - Kickstarter - why you must start strong - Make it stand out</image:title>
      <image:caption>Project dashboard after 24 hours</image:caption>
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    <image:image>
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      <image:title>Blog - Kickstarter - why you must start strong - Make it stand out</image:title>
      <image:caption>Fresh Favourites on the Kickstarter homepage</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/b489d3b4-9137-4fd7-8632-d6aba3ae88e6/nice+steep+funding+graph+-+9pm+day+one+-+cropped.png</image:loc>
      <image:title>Blog - Kickstarter - why you must start strong - Make it stand out</image:title>
      <image:caption>My funding progress after the fist few hours</image:caption>
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    <image:image>
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      <image:title>Blog - Kickstarter - why you must start strong - Make it stand out</image:title>
      <image:caption>24 hours into my latest Kickstarter</image:caption>
    </image:image>
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  <url>
    <loc>https://www.roastmykickstarter.com/sunday-roast-blog/is-your-idea-ready-for-kickstarter</loc>
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    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/bb179bf4-6076-4bca-a341-e673b8a06341/DSC_0227.JPG</image:loc>
      <image:title>Blog - Is your idea ready for Kickstarter? - Make it stand out</image:title>
      <image:caption>The reality - unfinished 3D printed prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/76895e6b-7a02-49a0-9273-0f4cb3bfb8ee/Ockham+pic+on+Uncrate.png</image:loc>
      <image:title>Blog - Is your idea ready for Kickstarter? - Make it stand out</image:title>
      <image:caption>Press coverage marketing during the campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/66f6e9e0-f991-453d-9881-1442adc3c842/Ockham+pic+on+KS.png</image:loc>
      <image:title>Blog - Is your idea ready for Kickstarter? - Make it stand out</image:title>
      <image:caption>Images from the Kickstarter campaign</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Is your idea ready for Kickstarter? - Make it stand out</image:title>
      <image:caption>3D printing - high-res prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/93bb804c-e468-417b-904b-31f80040d944/Jones+and+WIlkinson.jpg</image:loc>
      <image:title>Blog - Is your idea ready for Kickstarter? - Make it stand out</image:title>
      <image:caption>Showing I was ready for production manufacturing</image:caption>
    </image:image>
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  <url>
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    <image:image>
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      <image:title>Blog - Free marketing - earn it - Make it stand out</image:title>
      <image:caption>Bumpy ride</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/10284387-1bd8-45d8-9301-af437be48748/StickerProjectSummary+-+cropped.png</image:loc>
      <image:title>Blog - Free marketing - earn it - Make it stand out</image:title>
      <image:caption>Another bumpy ride</image:caption>
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    <image:image>
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      <image:title>Blog - Free marketing - earn it - Make it stand out</image:title>
      <image:caption>Target list</image:caption>
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      <image:title>Blog - When to launch - two viewpoints - Make it stand out</image:title>
      <image:caption>Working back from Christmas</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/20c3abc3-5736-4644-95f4-1ace39adf94e/When+to+launch.png</image:loc>
      <image:title>Blog - When to launch - two viewpoints - Make it stand out</image:title>
      <image:caption>Digging into the data - via LaunchBoom</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/1a622f26-fb0e-4ec0-8083-1b380c48c86e/Kickstarter+prelaunch+page.png</image:loc>
      <image:title>Blog - When to launch - two viewpoints - Make it stand out</image:title>
      <image:caption>Kickstarter pre-launch page</image:caption>
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      <image:title>Blog - Start a Kickstarter project today - Make it stand out</image:title>
      <image:caption>Start now</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Start a Kickstarter project today - Make it stand out</image:title>
      <image:caption>What happens to ideas</image:caption>
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      <image:title>Blog - Anatomy of a Kickstarter page - Make it stand out</image:title>
      <image:caption>Limited design options in your project story section</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/f6398170-7e4c-46e9-a264-fd0e3418c0bc/long+image+from+FIRE+%26+ICE+THE+MINIATURES+BOARD+GAME.gif</image:loc>
      <image:title>Blog - Anatomy of a Kickstarter page - Make it stand out</image:title>
      <image:caption>Using a long image to add colour and graphics to a project page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640c97a38fccfd6cb5fc8dfb/0103bd47-e6ae-4e01-b0db-7ee1d435fca1/KS+page+-+section+overview.png</image:loc>
      <image:title>Blog - Anatomy of a Kickstarter page - Make it stand out</image:title>
      <image:caption>Kickstarter page - section overview</image:caption>
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    <image:image>
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      <image:title>Blog - Anatomy of a Kickstarter page - Make it stand out</image:title>
      <image:caption>Simplified Kickstarter page anatomy</image:caption>
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    <image:image>
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      <image:title>Blog - Anatomy of a Kickstarter page - Make it stand out</image:title>
      <image:caption>Using an image of text to broaden your typographic options</image:caption>
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      <image:title>Blog - Kickstarter hero images. Good, bad and ugly - Make it stand out</image:title>
      <image:caption>The Sticker Project, my second Kickstarter</image:caption>
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      <image:title>Blog - Kickstarter hero images. Good, bad and ugly - Make it stand out</image:title>
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      <image:caption>Things-Could-Be-Worse Trays</image:caption>
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    <image:image>
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      <image:caption>POCOO Straws project page (inset was how I first discovered it)</image:caption>
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      <image:caption>Kickstarter email with project recommendations</image:caption>
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      <image:title>Blog - Your Kickstarter hero image – three practical tips - Make it stand out</image:title>
      <image:caption>A range of product images on the Kickstarter home page</image:caption>
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      <image:caption>First created · 0 backed</image:caption>
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