A busy 2024: three successful Kickstarter campaigns, two world records, being on the BBC, going viral, the end of one business, the start of another

I recently became a world record holder. A bona fide Guinness World Record with a certificate, and it feels great!

Some world records mark noble achievements. The best of what humans can do. Striving to be faster, higher, stronger. Many are silly and ridiculous.

Here are my key considerations when kicking off a new product development project.

I’m going to attempt to beat the world record for the smallest pack of playing cards.